Les effets positifs de la gratuité sur le processus de décision du consommateur: le cas de la visite des musées et des monuments

Dominique Bourgeon-Renault (), Christine Petr (), Anne Gombault, Marine Le Gall-Ely () and Caroline Urbain ()
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Dominique Bourgeon-Renault: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: gratuité; processus de prise de décision du consommateur; musées et monuments (search for similar items in EconPapers)
Date: 2007-12
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Published in Revue Française du Marketing, 2007, 215 - 5/5, pp.57-79

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00260110

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