Les effets positifs de la gratuité sur le processus de décision du consommateur: le cas de la visite des musées et des monuments

Dominique Bourgeon-Renault (), Christine Petr (), Anne Gombault and Marine Le Gall-Ely ()
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Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: gratuité; processus de prise de décision du consommateur; musées et monuments (search for similar items in EconPapers)
Date: 2007-12
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Published in Revue Française du Marketing, 2007, 215, pp.57-79

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00260161

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