Who is the senior consumer ?

Delphine Le Serre
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Delphine Le Serre: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Senior consumer definition; market opportunity; characterization; indicator (search for similar items in EconPapers)
Date: 2008-01
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Published in 2008 International Marketing Trends Congress, Jan 2008, Venezia, Italy. 30 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00260182

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