The aesthetic perception of the consumer in the field of the arts and culture

Dominique Bourgeon-Renault () and Joëlle Lagier
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Dominique Bourgeon-Renault: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Joëlle Lagier: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School

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Keywords: cultural; marketing (search for similar items in EconPapers)
Date: 2007-05
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Published in 36th EMAC Conference Reykjavík University, Iceland. 2007, 22-25 May (European Marketing Academy), May 2007, Reykjavík, Iceland

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