Comparaison du temps cognitif et du temps réel pour le trajet domicile-hypermarché. Quelles implications pour la définition des zones de chalandise ?

Jean-Philippe Croizean and Dany Vyt ()
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Jean-Philippe Croizean: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Dany Vyt: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Trade area determination represents a major stake in the retail field. Faced to this problem, numerous academics researches were proposed and recognized the influence of the distance and thus the time of route in the modelling of the catchment area. This definition leans on a linear modelling of time. Based on an empirical study, this research shows that there is a gap between perceptual time and actual driving time. It raises questions about this linear conception of driving time and proposes a typology of consumers based on their own perceptions.

Keywords: trade area; time perception; retailing; location; zone de chalandise; géomarketing; perception du temps; distribution; localisation (search for similar items in EconPapers)
Date: 2008-01-17
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Published in 7ème Congrès des tendances du marketing, Jan 2008, Venise, Italie. 22 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00271764

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