Le rapport RSE, outil de légitimation ? Le cas Total à la lumière d'une analyse de discours

Nathalie Garric (), Isabelle Léglise () and Sébastien Point ()
Additional contact information
Nathalie Garric: UT - Université de Tours
Isabelle Léglise: CELIA - Centre d'Études des Langues Indigènes d'Amérique - IRD - Institut de Recherche pour le Développement - Inalco - Institut National des Langues et Civilisations Orientales - UPD7 - Université Paris Diderot - Paris 7 - CNRS - Centre National de la Recherche Scientifique
Sébastien Point: Département de Gestion - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: Corporate Social Reporting is not only fashionable but corresponds to strong legal and social pressures. Analysing CSR reports is the most valuable way to assess social and environmental reporting criteria. Based on a case study (Total), this paper uses discourse analysis to decrypt the Total 2003 CSR report. The findings reveal that the Total CSR report aims at legitimizing the group activities. It also illustrates the propagandist genre, as shown by previous studies based on discourse analysis in the organisational discourse "field".

Keywords: CSR report; legitimacy; organisational discourse; Discours organisationnel; Total; légitimité; rapport sociétal et environnemental (search for similar items in EconPapers)
Date: 2006
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00292268v1
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Published in Revue de l'Organisation Responsable, 2006, 2, pp.5-19

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00292268

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