La prédisposition a la recherche d'expériences comme caractéristique individuelle: un élément de la complémentarité entre théorie classique et approche expérientielle

Etienne Bressoud
Additional contact information
Etienne Bressoud: LED - Laboratoire d'Economie Dionysien - UP8 - Université Paris 8 Vincennes-Saint-Denis

Post-Print from HAL

Abstract: Traditional and experiential research approaches are said to be complementary. This article focuses on one part of this complementarity, by introducing experience seeking predisposition in the traditional decision process. Results of a quantitative approach show that experience seeking allows attitude to explain behavior behind purchase intention

Keywords: behavior; experience seeking; purchase intention; attitude; comportement; intention d'achat; recherche d'expériences (search for similar items in EconPapers)
Date: 2007
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00305747v2
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in 12èmes Journées de Recherche en Marketing de Bourgogne, Dijon, 8-9 novembre, 2007, France

Downloads: (external link)
https://shs.hal.science/halshs-00305747v2/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00305747

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().