Identification des variables produits et attitudinales explicatives des ventes: proposition d'un cadre conceptuel appliqué aux jeux vidéo

Etienne Bressoud
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Etienne Bressoud: LED - Laboratoire d'Economie Dionysien - UP8 - Université Paris 8 Vincennes-Saint-Denis

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Abstract: Product characteristics explain revenues in prevision models applied to the cinema. The specificities of these models limit them to the motion picture industry. Nevertheless, video games are somewhat similar to films. Moreover, some research uses attitudinal variables and product characteristics together to explain the success of movies. From these two points, this work proposes a new conceptual framework to explain video game sales, based on cinema industry modelling and on attitude models. Methodology to test this conceptual framework and associated propositions is discussed

Keywords: Behaviour; Purchase Intention; Video Game; Comportement; Communication; Intention d'achat; Jeux Vidéo; Cinéma (search for similar items in EconPapers)
Date: 2007
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00305749v2
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Published in 6th International Congres Marketing Trends, Paris, 26-27 January, 2007, France

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