La force de l'attitude: clarification conceptuelle et impact au sein du processus comportemental

Etienne Bressoud
Additional contact information
Etienne Bressoud: LED - Laboratoire d'Economie Dionysien - UP8 - Université Paris 8 Vincennes-Saint-Denis

Post-Print from HAL

Abstract: The notion of attitude strength provides a non-evaluative characterisation of attitudes. However, while its impact on the behaviour-attitude relationship is well-established, its conceptualisation remains ambiguous. Developed in psychology research, attitude strength has rarely been integrated in the context of purchase, dominated in the literature by the measurement of purchase intention. This article empirically validates a bi-dimensional conceptualisation of attitude strength. Its moderating effect on the relationship between purchase intention and behaviour is showed

Keywords: purchase intention; behaviour; attitude strength; attitude; intention d'achat; comportement; force de l'attitude; Logit (search for similar items in EconPapers)
Date: 2002
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00305754v2
References: Add references at CitEc
Citations:

Published in Actes des XVIièmes Journées Nationales des IAE, Paris, septembre, 2002, France

Downloads: (external link)
https://shs.hal.science/halshs-00305754v2/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00305754

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().