Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends

Mathilde Pulh (), Séverine Marteaux and Rémi Mencarelli
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Mathilde Pulh: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Séverine Marteaux: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Rémi Mencarelli: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: Consumer trends; positioning; trend marketing; tendances de consommation; positionnement; marketing prospectif (trend marketing) (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (3)

Published in International Journal of Arts Management, 2008, 10 (3), pp.4-20

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00314523

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