Etudes marketing appliquées - De la stratégie au mix: analyses et tests pour optimiser votre action marketing
Eric Vernette,
Marc Filser and
Jean-Luc Giannelloni ()
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Keywords: marketing (search for similar items in EconPapers)
Date: 2008
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Published in Dunod, pp.411, 2008
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00322146
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