L'individualisation de la relation client sur Internet: une analyse comparative du service client en ligne des banques françaises
Jean-François Notebaert,
Djamchid Assadi and
Laurence Attuel-Mendes ()
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Jean-François Notebaert: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
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Keywords: internet; marketing; banques (search for similar items in EconPapers)
Date: 2008
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Published in Revue management & avenir, 2008, 16, pp.174-190
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00338094
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