Une étude exploratoire de l'effet de préférence pour les lettres du nom

Eva Delacroix () and Philippe Mérigot ()
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Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Philippe Mérigot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing; prénom; marques; égotisme implicite (search for similar items in EconPapers)
Date: 2008-05-15
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Published in 24ème Congrès International de l'Association Française du Marketing, May 2008, Paris, France. pp.000-000

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00339882

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