Understanding, defining and measuring the trait of superstition

Eva Delacroix () and Valérie Guillard ()
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Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Valérie Guillard: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Superstition; marketing; échelle de mesure (search for similar items in EconPapers)
Date: 2008-09-03
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Published in IAREP/SABE World Meeting, Sep 2008, Rome, Italy. pp.000-000

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00339883

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