Neuroscience du consommateur: ruptureparadigmatique ?

Bernard Roullet () and Olivier Droulers ()
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Olivier Droulers: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The evolution of marketing concepts under the influence of the psychologicalthought is a constant in the discipline history. The development of cognitive science, andmore specifically of the neurosciences, allow us today to advocate a consumer neuroscience.The author presents here the expected developments of the discipline and its contiguousethical reflections.

Keywords: brain imaging; paradigm.; neuroscience; neuromarketing; imagerie cérébrale; paradigme.; paradigme (search for similar items in EconPapers)
Date: 2008-05
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Published in 24e Congrès de l'AFM, May 2008, France. 26 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00341530

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