From sensory marketing to sensory design: how to drive formulation using consumers' input ?

C. Raz, D. Piper, R. Haller, H. Nicod, N. Dusart and A. Giboreau
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D. Piper: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Sensory marketing; consumer; design; focus groups; conjoint analysis; preferene (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (7)

Published in Food Quality and Preference, 2008, 19, pp.719-726

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00348081

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