Conceptualisation et mesure du capital. Marque de la marque de distributeur

Magali Jara ()
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Magali Jara: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: capital; conceptualisation; mesure; marque de distributeur (search for similar items in EconPapers)
Date: 2008-11-21
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Published in 2008

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00352992

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