When Markets are Unfamiliar: Comparing the Market for Presentation Technology in the French and U.S. Legal Systems

J. Lambert, Leslie Klieb and Jean-Jacques Chanaron ()
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J. Lambert: USM - University of Southern Mississippi
Leslie Klieb: EMSI - Ecole de Management des Systèmes d'Information - EESC-GEM Grenoble Ecole de Management
Jean-Jacques Chanaron: EMSI - Ecole de Management des Systèmes d'Information - EESC-GEM Grenoble Ecole de Management, GATE - Groupe d'analyse et de théorie économique - UL2 - Université Lumière - Lyon 2 - ENS LSH - Ecole Normale Supérieure Lettres et Sciences Humaines - CNRS - Centre National de la Recherche Scientifique

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Abstract: When examining new markets for technologies, we must always remember that cultures, governments and enterprises that we encounter may be very different from those of our existing markets. If a saturation of certain technologies within certain geographical or national markets exists, exploration into yet-untapped new markets may indeed lie in areas that are unlike those with which we are most familiar.

Keywords: market technology; France; US (search for similar items in EconPapers)
Date: 2008
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00354363
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Published in Les Cahiers du management technologique, 2008, 15 (2), pp. 5-21

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