Proposition d'une échelle de mesuredu degré d'enracinement d'un consommateur dans sa région

Philippe Robert-Demontrond () and Christine Bougeard ()
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Christine Bougeard: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: this article aims to create a scale to measure how far the consumer can be rootedned in his region. The regional identity feeling varies from a person to another and consumption can be the place of identity claim. Our object is to measure these regional identity dimensions and to use them for global research on regional product consumption

Keywords: consommateur; identité régionale; échelle de mesure (search for similar items in EconPapers)
Date: 2008-11
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Published in 13èmes Journées de Recherche en Marketing de Bourgogne, Nov 2008, Dijon, France. 25 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00359103

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