L'influence du web-activisme sur les intentions comportementales de résistance des consommateurs: le cas des communautés virtuelles

Julien Bouillé
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Julien Bouillé: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: consommateur; web; communauté virtuelle (search for similar items in EconPapers)
Date: 2008
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Published in Conférence doctorale de l'Association Française de Marketing, 2008, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00359110

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