L'impact de la valeur des marques et des actions sociales et environnementales dans les alliances de marques: Cas du secteur alimentaire

Mantiaba Coulibaly ()
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Mantiaba Coulibaly: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: valeur des marques; actions sociales (search for similar items in EconPapers)
Date: 2008-06-05
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Published in 3ème Congrès du RIODD (Réseau International de Recherche sur les Organisations et le Developpement Durable), Jun 2008, Lyon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00368663

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