Value creation in brand alliances: The case of Fair Trade on the fruit market

Mantiaba Coulibaly ()
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Mantiaba Coulibaly: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Value creation; brand alliances (search for similar items in EconPapers)
Date: 2008-05-27
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Published in Fruit and Vegetable Summit, May 2008, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00368665

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