Effect of fibre information on consumer willingness to pay for French baguettes

Emilie Ginon, Youenn Loheac, Christophe Martin, Pierre Combris and Sylvie Issanchou
Additional contact information
Emilie Ginon: FLAVIC - FLAveur, VIsion et Comportement du consommateur - ENESAD - Etablissement National d'Enseignement Supérieur Agronomique de Dijon - INRA - Institut National de la Recherche Agronomique - UB - Université de Bourgogne
Christophe Martin: FLAVIC - FLAveur, VIsion et Comportement du consommateur - ENESAD - Etablissement National d'Enseignement Supérieur Agronomique de Dijon - INRA - Institut National de la Recherche Agronomique - UB - Université de Bourgogne
Pierre Combris: ALISS - Alimentation et sciences sociales - INRA - Institut National de la Recherche Agronomique
Sylvie Issanchou: FLAVIC - FLAveur, VIsion et Comportement du consommateur - ENESAD - Etablissement National d'Enseignement Supérieur Agronomique de Dijon - INRA - Institut National de la Recherche Agronomique - UB - Université de Bourgogne

Post-Print from HAL

Abstract: The objective of this study was to assess the impact of nutritional information on the willingness to pay for bread. Four French baguettes were presented to 123 consumers who firstly gave liking scores in three evaluation conditions, and who then gave their maximum price (reservation price) they were ready to pay in two information steps. In the first step, the baguettes were presented without any information about their composition. Following this, half the participants received information about the potential health benefits of fibre. In the second step, two baguettes were presented with a ‘source of fibre' label. A similar product hierarchy was observed between hedonic scores and reservation prices. In addition, a significant effect was found on the reservation prices when the ‘source of fibre' label was presented, but no effect was observed when the information concerning the potential health benefits of fibre was given.

Keywords: Effect of information; willingness to pay; auction; bread; fibre (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (11)

Published in Food Quality and Preference, 2009, 20 (5), pp.343-352. ⟨10.1016/j.foodqual.2009.01.002⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00372807

DOI: 10.1016/j.foodqual.2009.01.002

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().