Influence de la place du packaging dans la publicité télévisée: une expérimentation sur l'effet d'ordre au sein d'une annonce

Sophie Lacoste-Badie ()

Post-Print from HAL

Keywords: publicité; packaging; mémorisation; effet d'ordre (search for similar items in EconPapers)
Date: 2009-05
References: Add references at CitEc
Citations:

Published in CONGRES AFM 2009, May 2009, Londres, Royaume-Uni. 22 p

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00391216

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().