Competition and CSR: a new analysis framework

Françoise Quairel ()
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Françoise Quairel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: In CSR managerial and academic literature very little attention is paid to the firm competitors. They are not recognized as stakeholders. While fierce global competition drives labor costs down and causes negative environmental impacts, CSR is supposed to prevent the loss of legitimacy due to this global competition. On one hand CSR literature doesn't address competition and on the other hand standard economics theory doesn't deal with CSR or, when it does, it denounces it as hypocritical or as dangerous. This paper aims at exploring the articulation between CSR and competition. We analyze and criticize the business case. We argue that competitive advantage obtained by CSR strategy is an uncertain construct. CSR market is a supply and not a demand driven market. In focusing on demand, we propose a typology of CSR strategies related to competitive situation and a new model of CSR determinants.

Keywords: Corporate social responsibility (CSR); competition; business case; competitive advantage; regulation (search for similar items in EconPapers)
Date: 2009-05-11
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Published in EURAM 2009 9th, May 2009, Liverpool, United Kingdom. pp.27

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00418148

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