Franchise et efficience: Application de la méthode DEA aux hôtels franchisés et succursalistes d'un réseau mixte

Rozenn Perrigot ()
Additional contact information
Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: This paper aims at comparing the performance of company-owned hotelsand franchised hotels within a plural form network. In this perspective, the main advantages of mixing both franchising and company ownership within a same chain are reviewed before setting up the following research question: « Are there any signifi cant differences between franchised units and company-owned units as far as their performance is concerned ?». The empirical study of more than 200 hotels belonging to a same European network is composed of two parts: some basic statistics followed by the application of the Data Envelopment Analysis. The findings indicate that, contrary to the main theoretical predictions, the company-owned hotels are significantly more efficient than the franchised ones. The discussion highlights the contributions, limits and perspectives of this research.

Keywords: Franchise; Efficience; DEA; Réseau mixte; hôtellerie (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Revue management & avenir, 2009, 22, pp.188-205

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00422237

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().