Plural form chain and efficiency: Insights from theFrench hotel chains and the DEA methodology

Rozenn Perrigot (rozenn.perrigot@univ-rennes1.fr), Gérard Cliquet and Isabelle Piot-Lepetit (isabelle.piot-lepetit@inrae.fr)
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Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Isabelle Piot-Lepetit: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper compares plural form chains, i.e., chains in which franchised unitsand company-owned units coexist, in terms of performance and more specifically in termsof efficiency, to predominantly franchised chains and predominantly company-ownedones. The data envelopment analysis (DEA) is implemented to assess the efficiency ofhotel chains in the French market. It is shown that plural form chains have a significantlyhigher average efficiency score than predominantly franchised and company-owned ones.Managerial implications are drawn for managing hotel chains.

Keywords: Plural form; Franchising; Hotel industry; Data envelopment analysis; Technical efficiency; Scale efficiency (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (28)

Published in European Management Journal, 2009, 27, pp.268-280

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00422241

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