Location and marketing strategies in the hotel industry: An empirical observation of the existing links

Gérard Cliquet and Rozenn Perrigot ()
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: hotel industry; marketing strategies (search for similar items in EconPapers)
Date: 2008-10
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Published in 26th Conference of the European Federation of the International Council on Hotel, Restaurant, & Institutional Education, Oct 2008, Dubai, United Arab Emirates. 17 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00422323

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