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Création de valeur par le Crowdsourcing: deux voies possibles

Jean-Fabrice Lebraty and Katia Lobre ()
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Katia Lobre: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (... - 2019) - COMUE UCA - COMUE Université Côte d'Azur (2015 - 2019) - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper explains why and how crowdsourcing (opened outsourcing) creates value for organizations that use it. On the one hand we review the concept of value creation applied to the virtual relations of a com-pany with a crowd of strangers. On the other hand we analyze the concept of crowd and its main characteristics creating value. The idea then is the ability to get hold of this value. We have identified two types of crowds, which leads to specific relevant strategies of harnessing of the value. Our work has been backed up on the study of two big sites of crowdsourcing and the follow-up comments posted on two blogs specialized in this area.

Keywords: crowdsourcing; outsourcing; value creation; crowd; strategy; création de valeur; foule; stratégie; externalisation (search for similar items in EconPapers)
Date: 2009-06-10
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Published in 14ème colloque de l'Association Information et Management, Jun 2009, Marrakech, Maroc. pp.1-20

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