Interactions between globalisation and retail productivity: Issues and perspectives

Gérard Cliquet and Steve Burt
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Globalisation and retail productivity are defined from the literature and the latter concept is described in its determinants and methodological aspects as well. Interactions between these two concepts are developed through a series of models in order to determine hypotheses and future research

Keywords: country of origin; globalisation; productivity; retailing; commerce de détail; pays d'origine; productivité (search for similar items in EconPapers)
Date: 2009-05
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Published in 25e Congrès AFM (Association Française deMarketing), May 2009, Londres, United Kingdom. 21 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00446787

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