Retailers versus economic crisis: A strategic approach

Gérard Cliquet
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The present financial crisis is very severe and nobody knows when the exit occurs. Retailers have a specific role within such an unfavorable situation. The Porter model is used to point out several issues stemming from the five forces which structure any sector in order to develop strategies to be ready to exit stronger from this crisis.]

Keywords: Financial crisis; retailers; Porter model (search for similar items in EconPapers)
Date: 2009-03
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Published in 6th Hellenic Retail Association Conference, Mar 2009, Athènes, Greece. 11 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00446818

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