Le contrôle des réseaux de franchise

Catherine Goullet () and François Meyssonnier ()
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Catherine Goullet: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
François Meyssonnier: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes

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Abstract: The issue of the control of franchising networks has to take into account the specific nature of this type of network, franchisor and franchisees motivations and behaviour of the and the technical modalities of the control implemented. An analysis of control within franchising networks is developed, underscoring the various control levers that are used and their evolution over time. An interview-based exploratory research has been carried out among ten franchisees and franchisors. The findings seem to support the proposed representation. Propositions about franchising network levers (operations conformity control, effectiveness management control and social control) are made and a global pattern is setting out that includes different phases all over the franchisor-franchisee relationship life cycle (before exploitation beginning, at operations start, at exploitation stabilization stage, at the contract renewal and after).

Keywords: Life cycle of the franchisor-franchisee relationship; Conformity control; Franchising network control; Management control; Social control; Contrôle des réseaux de franchise; Cycle de vie de la relation franchiseur-franchisé; Contrôle de conformité; Contrôle de gestion; Contrôle social (search for similar items in EconPapers)
Date: 2009-05-27
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00456213
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Published in La place de la dimension européenne dans la Comptabilité Contrôle Audit, May 2009, Strasbourg, France. pp.CD ROM

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00456213

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