Les usages d'Internet: facteurs de compétitivité de la « PME réseau » ?

Serge Amabile (serge.amabile@univ-cezanne.fr) and Martine Gadille
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Serge Amabile: GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique

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Abstract: In this article, we argue that Internet associated technology contributes to SMEs' development and competitiveness by sustaining de-integration and diversification processes. According to that perspective, we try to identify a first population of SMEs showing a capacity to achieve an improvement in competitiveness through Internet associated technology uses. These competitiveness gains are identified through a Porter framework based on the existence of three competitive strategies: cost cut-ting, product and services differentiation and market extension. The organizational and technological features are hence compared with a second population of SMEs that shows difficulties to utilize Internet associated technology in terms of competitive advantages. The results are based on a large phoning survey done in 2004.

Keywords: SMEs; competitiveness; use; network; organization; PME; Internet; compétitivité; usage; réseau; organisation (search for similar items in EconPapers)
Date: 2006-03
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Published in Finance Contrôle Stratégie, 2006, 9 (1), pp.35-57

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Journal Article: Les usages d’Internet: facteurs de compétitivité de la «PME réseau»? (2006)
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