La fidélité des consommateurs: une tentative de synthèse

Marie-Christine Lichtlé () and V. Plichon ()
Additional contact information
Marie-Christine Lichtlé: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
V. Plichon: CERMAT - Centre d'Études et de Recherche en MAnagement de Touraine - Institut d'Administration des Entreprises (IAE) - Tours

Post-Print from HAL

Abstract: The aim of this article is to offer a synthesis of a very important concept in marketing. After having analysing the definitions of loyalty and their evolution, an overview of theoritical explanation is presented and four main processes based on different theories are identified. The aim is to understand how these theories can be integrated in a general model, in order to open up new avenues of thought.

Keywords: fidélité; satisfaction; confiance; engagement; coûts de changement; intention de réachat; modèle relationnel; modèle transactionnel.; modèle transactionnel (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Recherche et Applications en Marketing (French Edition), 2008, 24 (4), pp.121-141

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00460952

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().