Tourisme durable: quelles représentations en ont les consommateurs français?

A. Francois-Lecompte and Isabelle Prim-Allaz ()
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A. Francois-Lecompte: IREA - Institut de Recherche sur les Entreprises et les Administrations - UBS - Université de Bretagne Sud
Isabelle Prim-Allaz: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: This article focuses on French consumers' perceptions and attitudes toward sustainable tourism. A qualitative study led on a sample of 630 individuals examined what people associates with sustainable tourism (ST), perceived incentives and constraints of the notion. Results show a rather good knowledge of ST despite some misrepresentations and a positive attitude toward this new way of spending vacations. Analyses concluded that sustainable tourism offers many opportunities for tour operators.

Keywords: tourisme durable; étude qualitative; chartes de tourisme durable; représentations du tourisme durable; Sustainable tourism; qualitative study; sustainable tourism charters; sustainable tourism representations (search for similar items in EconPapers)
Date: 2010
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00470569
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Published in International Conference on Marketing Trends, 2010, Venice, Italie. pp.CD Rom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00470569

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