LONG-TERM RELATIONSHIP TERMINATION MODEL: A STUDY OF THE ANTECEDENTS OF THE SERVICE ENCOUNTER EVALUATION AND OF THE MAINTENANCE/TERMINATION DECISION

Isabelle Prim-Allaz ()
Additional contact information
Isabelle Prim-Allaz: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

Post-Print from HAL

Abstract: This paper describes the objectives, the marketing issues, the methodology and the anticipated contribution of our doctoral research. The main focus is on identifying and understanding the antecedents of long term relationship dissolution

Keywords: business relationship termination; dissolution; service encounter evaluation; rupture de relation commerciale; dissoulution; rencontre de service (search for similar items in EconPapers)
Date: 1999
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00471033
References: Add references at CitEc
Citations:

Published in 12th EMAC Colloquium for Doctoral Students in Marketing, 1999, Berlin, Germany

Downloads: (external link)
https://shs.hal.science/halshs-00471033/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00471033

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().