LES APPORTS DE LA THEORIE DU CONTRAT SOCIAL A L'EXPLICATION DES RUPTURES DE RELATIONS DE LONG TERME ENTRE ORGANISATIONS: UNE APPLICATION AUX RELATIONS BANQUES/PME

Isabelle Prim-Allaz (), Jean Perrien and Bernard Pras ()
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Isabelle Prim-Allaz: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Jean Perrien: UQAM - Université du Québec à Montréal = University of Québec in Montréal

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Abstract: This paper tests the relevance of a conceptual framework to understand interorganizational relationship terminations: Macneil's contractual norms. Thirteen dyads of bank account managers and small and medium businesses managers were interviewed. We also empirically tested the relevance of contractual norms in explaining relationship termination on a sample of 106 small businesses

Keywords: Marketing relationnel; marketing bancaire; Macneil; normes; rupture; Relationship marketing; banking marketing; norms; relationship termination (search for similar items in EconPapers)
Date: 2001-05
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00471160v1
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Published in 17ème Congrès International de l'Association Française du Marketing, May 2001, Deauville, France. pp.CD Rom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00471160

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