Incidences d'un centre commercial sur la zone de chalandise d'un hypermarché

Jean-Philippe Croizean, André Fady and Dany Vyt ()
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Jean-Philippe Croizean: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
André Fady: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Dany Vyt: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: that it is about urban suburbs or about city centers, shopping malls know an important growth today. They often lean around a driving business which is supposed to increase the global attractiveness of the center. In suburb, it is most frequently about a hypermarket with food dominant. In spite of the theoretical and operational stakes raised by this fundamental hypothesis few works are made the echo of the mutual influence of a shopping mall and a hypermarket. This work leans on a sample of 792 persons to measure the incidences of a shopping mall on the customer catchment area of a hypermarket. It emerges from this analysis that the customer profile of the gallery and the hypermarket sometimes shows strong disparities, which could lead to fields) of growth for both parties.

Keywords: distribution; shopping mall; customer catchment area; theory of the conglomeration; centre commercial; zone de chalandise; géomarketing; SIG; théorie de l'agglomération (search for similar items in EconPapers)
Date: 2010-01
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Published in 9th International Congress Marketing Trends, Jan 2010, Venise, Italie. 21 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00471605

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