International franchising at Best Western

Ilan Alon, Gérard Cliquet, Matthew C. Mitchell and Rozenn Perrigot ()
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Ilan Alon: Rollins College
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Franchising; internationalisation process; organizationnal structure; hotel sector (search for similar items in EconPapers)
Date: 2010
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Published in Ilan ALON. Franchising globally. Innovation, learning and imitation, Palgrave Macmillan, pp.193-210, 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00480214

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