L'emprise des tests: comment les tests marketing agencent le marché de la parfumerie fine

Anne-Sophie Trébuchet-Breitwiller () and Fabian Muniesa
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Anne-Sophie Trébuchet-Breitwiller: CSI i3 - Centre de Sociologie de l'Innovation i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: An overview of the history, practice and effects of marketing consumer testing in the perfume industry.

Keywords: Anthropology of markets; economic sociology; perfume; Anthropologie des marchés; sociologie économique; tests; marketing (search for similar items in EconPapers)
Date: 2010
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Published in Armand Hatchuel, Olivier Favereau & Franck Aggeri. L'activité marchande sans le marché ?, Presses des Mines, pp.321-338, 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00489163

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