« Metaphors consumers (researchers) live by » Les apports de la théorie des métaphores conceptuelles à la CCT

Frédéric Basso
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Frédéric Basso: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: In conceptual metaphor theory, metaphors are not litteral but byproducts of our thought. Born with the study of natural language, this approach fits perfectly interpretation of discourses and observations realized in the consumer culture theory framework. Moreover, conceptual metaphor theory extend this one to experimental and neural levels.

Keywords: conceptual metaphor theory; social neuroscience; Consumer culture theory (CCT); théorie conceptuelle des métaphores; neurosciences sociales (search for similar items in EconPapers)
Date: 2010-05-06
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Published in 26ème Congrès International de l'AFM, May 2010, Le Mans, France. 26 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00494327

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