Manières d'entreprendre et façons d'en parler

André Métral ()

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Abstract: Does globalisation standardize entrepreneurs' behaviours as it is said to standardize consumers' or citizens' behaviours ? Answering this question presupposes the existence of "entrepreneurial cultures" related to national geographical spaces. For example, what about the Tunis area ? A standized definition (as a value of reference) as regards culture shows that the entrepreneurs from that area are actually deeply split according to the various factors they are motivated by. The implementation of a semiotic approach of culture enables to get to know the entrepreneurial culture through the angle of the specificity of the representations vehiculed by the entrepreneurs from a given geographical area. For example, the industrialists from the Tunis area see themselves as "lacking industrial traditions" whose frame of mind belongs to "former trades men".

Keywords: space; entrepreneur; culture; représentation; espace (search for similar items in EconPapers)
Date: 2004
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Published in Géographie et cultures, 2004, 49, pp.105-121

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00494467

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