Le Marketing du Spectacle Vivant: du Comportement du Public aux Options Stratégiques

Dominique Bourgeon, Marc Filser and Mathilde Pulh ()
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Dominique Bourgeon: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Mathilde Pulh: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing; Spectacle Vivant (search for similar items in EconPapers)
Date: 2003
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Published in Revue Française de Gestion, 2003, 29 (142), pp.113-127

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00497782

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