Marketing Expérientiel et Hyper Réalité dans le Domaine de la Culture

Dominique Bourgeon
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Dominique Bourgeon: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing; Hyper Réalité; Culture (search for similar items in EconPapers)
Date: 2008-01-17
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Published in 7th International Marketing Trends Congress, Jan 2008, Venise, Italie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00498170

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