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Au-delà du Paradigme de "Disconfirmation" des Attentes: Quand le Lien Remplace le Bien

Dominique Bourgeon, Bernard Cova, Yves Evrard and Christine Petr ()
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Dominique Bourgeon: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Paradigme; Disconfirmation (search for similar items in EconPapers)
Date: 2007-05-30
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Citations: View citations in EconPapers (1)

Published in XXIIIè Congrès International de l'Association Française du Marketing, May 2007, Aix-Les-Bains, France

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