L'Analyse de l'Expérience de Consommation de Spectacles Vivants: de Nouvelles Perspectives Managériales

Dominique Bourgeon, Patrick Bouchet and Mathilde Pulh (mathilde.pulh@u-bourgogne.fr)
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Dominique Bourgeon: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Patrick Bouchet: SPMS - Laboratoire de Socio-Psychologie et Management du Sport - UB - Université de Bourgogne
Mathilde Pulh: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: Expérience de Consommation; perspectives managériales (search for similar items in EconPapers)
Date: 2003
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Published in Actes de l'Association Française du Marketing, Congrès International, 2003, Tunis, Tunisie. pp.19

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00498185

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