Marketing des Activités Culturelles et Artistiques: La Relation au Public

Dominique Bourgeon
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Dominique Bourgeon: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing; Activités Culturelles eet Artistiques (search for similar items in EconPapers)
Date: 1998
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Published in Actes du Congrès International de l'Association Française du Marketing, 1998, Bordeaux, France. pp.14

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00498898

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