L'Effet de Bouche à Oreille et le Processus de Choix du Spectateur Cinématographique

Dominique Bourgeon and A. Kruger
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Dominique Bourgeon: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Authors registered in the RePEc Author Service: Alan B. Krueger

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Keywords: Effet Bouche à Oreille; Processus; Spectateur Cinématographique (search for similar items in EconPapers)
Date: 1997
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Published in Actes de l'Association Française du Marketing, 1997, Toulouse, France. pp.450-478

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00498900

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