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Contribution du marketing de l'offre à l'élaboration d'une stratégie régionale d'innovation

Fabienne Picard () and Maurice Guillaume
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Fabienne Picard: RECITS - Recherches et Etudes sur le Changement Industriel, Technologique et Sociétal - UTBM - Université de Technologie de Belfort-Montbeliard
Maurice Guillaume: RECITS - Recherches et Etudes sur le Changement Industriel, Technologique et Sociétal - UTBM - Université de Technologie de Belfort-Montbeliard

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Keywords: innovation; indicateurs; Kano (search for similar items in EconPapers)
Date: 2010-06-09
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Published in EuroLIO, les indicateurs régionalisés de l'innovation, Jun 2010, Toulouse, France

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