Brand Masculinity or Brand Masculinities? Toward a new Brand-Typology

Salim Azar () and Denis Darpy ()
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Salim Azar: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Brand; Comportement du consommateur; Genre (search for similar items in EconPapers)
Date: 2010
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Published in George Christodoulides, Cleopatra Veloutsou, Colin Jevons, Leslie de Chernatony and Nicolas Papadopoulos. Contemporary Issues in Brand Research, Athens Institute for Education and Research, pp.81-90, 2010, 978-960-6672-68-2

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00518442

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